Allison Martin

My story

My love of strategy started with an innate fascination with consumer behavior and cultural trends. Over 15 years I’ve built brands by getting to the heart of the “why” behind consumer attitudes, beliefs, and behaviors. Using these insights, I’ve led award-winning campaigns that elevated awareness, at shelf / digital sales, and brand perception.

explore

Savoir, penser, rêver. Tout est là. 

- Victor Hugo

Core Values

MY core values

What Drives Me

Curiosity

I believe the most important question is “Why?” and thrive on putting the pieces together.

Simplicity

I strive to do less, better.

Tenacity

I embrace challenges and seek out brand-right solutions.

Community

I believe that collaborative partnerships lead to the best work.

behind the desk

  • Upstate NY

    Fact 01

    Originally from Upstate New York

  • Wrigley

    Fact 02

    My trusty co-worker is Wrigley, a Cavalier King Charles Spaniel

  • Reading

    Fact 03

    I’m always reading and
    adding to my TBR pile

  • Museums

    Fact 04

    I love to explore local museums in every city I travel to

  • Causes

    Fact 05

    I’m passionate about supporting marine habitats, animal welfare, and veteran causes