4 Unique Holiday Shoppers
It’s the most wonderful time of the year…Q4!
A survey by Google found that by “mid-October, holiday shoppers globally had on average 21% of their holiday shopping complete.”
There’s still time to wrap up your year with a holiday program. Try targeting one of these unique shoppers this season.
Meet
The Party Hopper
This social butterfly has a calendar full of events from Friendsgiving through New Year's Eve. They have a wide circle of friends, family, and co-workers and are eager to celebrate.
These shoppers are the life of the party and want to stand out. They will invest a lot of time looking for an eye-catching outfit or a memorable gift for the host.
Fashion brands are a great fit for The Party Hopper target, especially ones that offer seasonable accessories. This shopper also buys a lot of gifts to thank the hosts, making them a perfect target for gourmet chocolates, kitchen gear, and premium spirits. Ridesharing services could also reach The Party Hopper closer to key holiday events.
Meet
The Self Santa
‘Tis the season to treat yourself! With the year winding down, Self Santas are ready to splurge on things that bring them joy.
They believe in the importance of self-care and see shopping for themselves as a way to unwind. For Self Santas, the holidays are a time to slow down and appreciate everything they have accomplished this year.
Indulgent brands should consider targeting The Self Santa. They have discerning tastes and are willing to spend on high-quality products and experiences from jewelry to skincare to travel.
Meet
The Cozy Clicker
The Cozy Clicker embodies the spirit of a shopper who values comfort and convenience. They'd rather shop online than fight the crowds and long lines.
These tech-savvy shoppers need a seamless online experience. Cozy Clickers are not impulsive and carefully compare prices and read reviews.
The Cozy Clicker is a great target for electronic gadgets, subscription services, and big box stores. They will prioritize brands that offer gift wrapping, free shipping, and other discounts.
Meet
The MERRY Maximalist
The Merry Maximalist is a shopper who loves to go all out for the holidays. They love traditions and they are always looking for new ways to make the season unforgettable. Merry Maximalists believe that more is more when it comes to the holidays. They decorate their homes with extravagant lights, throw elaborate holiday parties, and give generous gifts.
The Merry Maximalist has lists on lists of things to buy in order to make the holidays spectacular. Each year, they feel compelled to level up the holiday magic—even if they are only competing with themselves.
When it comes to shopping, Merry Maximalists don’t just pick items off a shelf, they curate and customize. This shopper is a strong target for brands that offer personalized goods, home decor, and artisanal food.
Need more resources on holiday strategies?
